Monday, March 12, 2012

WEBSITE STRUCTURE[What type of things we Need to Consider Before Making Website]


WEBSITE STRUCTURE

Homepage



  • First page that you show to a visitor; it’s like a face of a person
  • Make sure it looks good, attractive and descriptive because it’s the first impression to the visitors
  • It’s like an introduction of your page (it should have introduction to every links in the website)
  • Includes graphic & animation (flash)
  • Has name, logo, description (about 1-2 paragraphs) , contact info., etc.
  • Search engine looks at text only (not graphic and animation) 
  • So try to put your information in text as much as possible
  • Try to make your page the top ten website in search engine


- Contact Information

“Contact Us”
  • Includes company owner’s contact information or map to the company
  • Very important since it helps visitors to get in touch with the company
  • It is a place for the clients to send their own information


- Privacy Policy
  • It’s the term of agreement about the purpose of the visitors’ collected data
  • Make the visitors feel secure and sincere
  • Ensures the visitors that their data will not be misused
  • Cookies are collected when visitors launch the website
  • When visitors log in to the website, the information of their computers will be collected and save in cookies file
  • Visitors information can be sold to the spammer
  • Product Service and Information
  • Produces are needed to be categorized 
  • Each category includes descriptions and information that attract visitors
  • Includes types of product and every information that is important (or interesting)
  • Must have permission to use any work with license 
  • Copy right content – ask the permission from the owner of company first
  • In your website, photo/image should be taken by yourself
  • If you take it from somewhere else, you need to get proper permission from the owner of those photos 
  • When you sell products, some people might now know how to operate them
  • You should provide after-sell service like putting the “How to” operate the product in your website
  • Services are important to the customers 


- Biography
  • Tells personal information or history of the company
  • Helps people to understand how long the company is in the business
  • Longer time means higher experiences so the company provides better quality service/product
  • Not all type of website needs biography 
  • Video Broadcasts 
  • Helps use to tell information/advertisement/tutorial/produce service (How-to)
  • Makes visitors interest in your products
  • Provides technical support 


- Site maps
  • Contains all links to every pages 
  • It’s like a navigator; it shows a structure of your website
  • Makes it friendly to search engine 
  • Gives visual structure of website

    -Footer
  • It’s at the bottom of the page
          Company name/copyright info./navigation link/contact info./privacy policy
 - Company information (about us)

  • Describes company details/mission statement/philosophy/ biography/member of team/what can others benefit from you
  • Tells what you are doing and what will the visitors get in your website
  • Customer Service 
  • Visitors get more information about a service
  • Way to serve customers better
  • It provides delivery, return products, problems solution, etc. 
  • You can include a conversation box
  • The easier to use, the more customers you have (the more service is given to customers, the more the customers get more interest in you)
  • It’s a quick interaction between customers and company 
  • Provides fast service but there must be privacy policy (make sure the customers’ information will not be shared to everyone)


- HTML
  • Follows website standard so that it’ll look organized
  • If you don’t follow the standard, you will ruin the design & content will be lost 
  • WP3  (Web standard) 
  • Make sure you follow the structure correctly or else your browser cannot display your website
  • Also make sure that every browser shows up your information correctly


- Site Credit
  • Advertises the name of the person who create the website (or who make the template)
  • Gives users/visitors more benefit
  • Attracts people to come to your site


- Portfolio
  • Media files/videos/MP3
  • It is the best way to market service 
  • Shares news/industrial information
  • Tells what your company is doing


- FAQ (Frequency Asked Questions)
  • Helps visitors for easier way to get information
  • Shows contact information and provides customer service
  • Questions & answers 
  • Helps customers solve problem about the products 


- Site search
  • Eg. www.google.com
  • Not require but can make visitors stay in your site longer
  • Visitors can search for your entire website (using key words that they type)
- Terms of Service
  • States how site provides service
  • Includes concept/rights/usage registration/security/etc. 
  • Tells conditions under which service is giving. 

- Content pages (in folder)
  • Must have ‘footnote’ which includes… 
  • Title of the page (that will appear on the title bar)
  • Keyword (to help in search engine)
  • Description
Thank You@dattu

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